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More than knockoff fragrance
March 10, 2015
By: TOM BRANNA
Editor
The one-time knockoff king, Parfums de Coeur, is now PDC Brands, which is billed as a new beauty and wellness company—34 years in the making. According to executives, PDC has built a portfolio of top beauty and personal care brands which hold leading market share positions in fine fragrance, specialty and adult bath, and first aid categories in the mass market. Fueled by a combination of double-digit organic growth and strategic acquisitions, PDC Brands is rapidly evolving into a major beauty ...
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